Social Media tip  0

Getting your visitors connected to your social media accounts is an excellent way to share information about your products and services, in addition to gaining traffic to your website. Some sites to consider adding to your website are Facebook, Twitter, Google +, Instagram, Pinterest, YouTube and LinkedIn among others. Links to these sites can be added to articles or on the homepage of your site.

Your website is often the first impression that potential clients or customers have of your business. These six tips for designing your business website will help you to make a good first impression and build your business.

What Does a Professional Web Site Look Like?  0

A professional web site is a thing of beauty. It explains your business and may even have a store for your products. If you run a service business, it explains your services expertly and leaves little doubt in the mind of the consumer as to what you can do. A professional web site is not hard to achieve, but there are some rules you should follow to get your website that professional touch.

Use big, high-res images.

Some of the most professional-looking web sites use stellar imagery. It’s crisp, it’s clear and it’s beautiful. Users will decide if they want to remain on your site a few seconds after getting on it. If you have a compelling image, you’ll make them want to look at more of what you have to offer.

Make your font easy to read.

Have font that is easy for your viewers to read. You may love a fancy font that isn’t easy on the eyes, but you should skip it. An easy to read font like Verdana or Georgia is much better for your site and will keep people interested in it.

Have a plain logo.

We know you may want to have a stunning logo with lots of details on it, but it seems that people prefer simple logos that feature the company name clearly. It’s easier to recognize and better for your branding.

Make sure your colors are aesthetically pleasing.

When branding your website and logo, you should go along with complementary colors, colors that work together. These will make your site look coherent and professional. It will be easier for web users to look at the site. If you create a color scheme that’s an eye sore, it will turn web users away from your site and your business.

Text should be written clearly and be easy to understand.

When you’re writing about your business, please avoid writing with a lot of technical jargon. People will get turned off by that. They want to know in plain English what you do and how that your services or products can help them.

Use icons and simple navigation.

People love pretty pictures. Find some for your navigation so that people can click on the picture and know where they’re going. Simple navigation is important. If people can’t find something they’re looking for, they won’t bother staying on your website.

Bonus tip: Keep the end-user’s experience in mind.

All of these tips for a professional web site remind you to keep the end-user’s experience in mind. You’ve got to think about what they want to see and what they need to know and provide those things for them. A professional web site will do this. If you don’t, as has been mentioned before, people will find another site that has what they want and you’ll lose business as a result.

Hopefully, this information has proven helpful to you for creating a professional web site and you can bring these elements to your site.

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Tips for designing your business website  0

Many business owners have no clue how to optimize their website to get more visitors or sales, and do not realize there are some tips for designing business web sites that are easy to implement. In this article, we want to encourage those of you who embrace the challenge of building your own web site. The following six tips could help transform your website to the top of the search engines.

1. Branding is key

Your business web site should have a professional look and feel that expresses your brand. Don’t go overboard with the fonts or colors on your site and make sure they are consistent throughout. Your logo and any graphics or photos that you use should complement each other and show off your brand.

2. Make your website responsive

A responsive business website adjusts or responds to whatever device screen size is being used, whether that is a smartphone, tablet or computer. More consumers are searching through mobile browsing than ever before; thus, ensuring your website is responsive has become a necessity for your small business.

3. Easy, organized navigation

It is important that visitors to your website to be able to navigate quickly and easily without having to think about it too much. The tabs and navigation buttons should be visible and unified throughout your site. Making your website easy to navigate can help to increase sales and keep visitors on your site longer.

4. Call-to-action

Calls-to-action are engaging graphics or text on your site that encourages your visitors to take a specific action. Different actions could include signing up for your newsletter, getting a free report, visiting your sales page or requesting that somebody give them a call or email back.

5. Build trust and credibility

Your business website should show potential customers that you are a trustworthy company to do business with, and that they should expect to get good service or goods. This can be achieved with testimonials from past customers, links to any articles or sites that your business has been features in, award recognitions, BBB or other associations and internet security logos.

What Is Responsive Website Design?  0

In today’s digital marketplace, return on investment relies upon fully integrated marketing programs. If your website does not view well or is cumbersome for users to interact with on different devices, you are losing business. Few customers or clients have the patience today to figure out how to work with a difficult website. This is especially true as they can simply do a quick search and find a company with an easier to navigate website for quick satisfaction of their needs.

Since 2013, pre-existing businesses have been in a mad rush to ensure their websites work best across all available platforms. Such a well-tuned website is said to be responsive, a site which responds to different platforms and devices and adjusts itself according to those platforms. This responsive nature of design creates a site which provides seamless viewing and interaction for web surfers, whether viewed on iPads, Android tablets, smartphones, desktops, laptops or even large screen televisions.

One fact is clear in business web design today. That is, all brands need to use responsive design to better provide for customers and encourage them to engage in business. Still, many companies have not invested the required resources into conversion of old websites into responsive ones for multiple devices. Those companies holding fast to their old ways are losing customers every single day.

Responsive Website Design Versus Mobile Websites

Earlier in eCommerce and smartphone technology, companies rushed to develop what are commonly referred to as mobile websites. But a mobile version of a website will do little good these days. Such a site is almost as antiquated as a static HTML design for the web.

Mobile websites are just an alternative website to which users are directed. In other words, mobile sites are a second environment for marketing and IT personnel to manage. If a change is to be made on the primary website, it then must be made on the mobile website for everything to remain consistent. This is a workload nightmare for everyone involved. In essence, workload is doubled at a minimum.

A responsive website is one site suited to all users and platforms. Therefore, every update, upgrade, change and implementation is immediately pushed across all platforms to all viewers. This unified approach is the most simplified and effective manner of managing online marketing.

Responsive website design also simplifies processes such as SEO. With only one site to optimize and available for use, multiple sites of one brand are not competing against each other or cannibalizing traffic. This also streamlines analytics and provides a clearer image of user activity and behaviors from the very start of their experience, through to the end.

Additionally, marketing strategy for a responsive site is one strategy for the entire brand. For a mobile-specific site, there must be a second strategy with separate actions for that secondary site. Again, workload is doubled for the team and messaging, updates and quality fall through cracks.

Finally, responsive websites are easier for customers or clients to find. Sites designed using responsive coding rank higher in Google results and other search engine rankings. Responsive designs are rewarded with enhanced traffic.

Expectations for the Future of Responsive Design

Responsive design is new but always growing and changing. Mobile websites were just a bandage on the problem of new technology emerging more quickly than designers could keep up. Responsive design is different, in that it is thoughtfully conceived for growth and revision to suit emerging technologies. Because of this fluidity and scalability, the future of responsive design is very bright.

One of the most promising areas of responsive design is that of 3rd party integrations on the back end of websites. Business partnerships and back-end solutions will work better together as time moves forward, as they are already improving today. Social media, accounting, inventory, CRM and other solutions integrate well and those relationships will become even more symbiotic as time marches forward.

For companies debating whether the expense of a website overhaul toward responsive design is justifiable, there is really no alternative to making the change. Beyond initial investment required in design, costs are much lower and revenue potential much higher for deployed responsive websites.

Change toward responsive design from static and mobile websites is inevitable. This change, although initially a big move, leads to much greater promise and potential for any web presence.

Hire our team of website designers today!